Friday, November 19, 2010

India's pursuit of the world without the more complex the more we need to back to nature

 Recently, the Muji flagship store in Southeast Asia's largest route in Singapore, CapitaLand Orchard development and construction of shopping centers opened ION ORCHARD, MUJI which is a major event in the Southeast Asian market, for which the yield management Muji Corporation President Jin Jingzheng plan to fly to Singapore to attend the opening next special event.
as a non-Indian fans, I deliberately used an hour for a business trip to go read this new flagship store, make a leisurely novel were products of attractions, as always I feel the warmth and obsession. In the past on the road, whether in Japan or Hong Kong, Vancouver, Beijing, I will not stop printing shop, regardless of faith or is spotted with hands while, all good experience. No Indian is not about brand names, the pursuit of high yield and taste. This brand philosophy, the Muji 20 years ago in the supermarket business from 20 kinds of daily necessities, and now stores all over the world , 7000 kinds of top design products (which has recently begun to enter, all the time to pass a fresh, green, simple user-friendly products and the best philosophy. have been constantly pursued in the design and quality.
as a designer, I always thought that the value of MUJI products from its pursuit of stealth design. Unlike most of the emphasis on the characteristics of the brand, and strive to highlight the arrests of the businessmen, no Indian is committed to dilute the brand characteristics, adhere to the simple and natural, outstanding material nature as a selling point. More importantly, regardless of materials, production processes and packaging,UGG boots, are pursuing minimalist, low-cost and high efficiency. in particular the real needs of the user as a starting point. unstamped products, large tables and chairs, a small to the notebook, pencil case, the design of each item have been carefully considered, seemingly ordinary notebook, in terms of materials, paper texture, color, line weight, have been some questionable. This is the design of stealth charm, and stress is, meticulous and thoughtful, and no exaggerated, artificial, really promote ease of use, allowing users comfort, comfortable and easy.
Muji is the pursuit of business representatives and philosophy, it is so thoroughly to show the aesthetic and cultural life of Japan. Japanese like to retain the original color and texture of materials, so there was no printed matter in the choice of natural materials or synthetic materials, have to do everything possible to retain the texture and color of raw materials,UGG bailey button, no extra processing and staining. Second,bailey UGG boots, the majority of Japanese live in a small space, spatial relations household harmony is important,UGG shoes, therefore, no printed products in terms of color, shape and texture, a sense of going co-ordination, there is no extra decoration, you can easily with other items, did not feel awkward.
Muji represents a simple understanding of life, so in the business, he also continued to promote and publicize in the community life of non-Indian philosophy and design concept, including the MUJI Design Award, MUJI COMPSITE (experience the garden), MUJI MEAL (no printing shop specialties) and so on. In recent years, Muji boldly set foot in the construction sector, the introduction of the residential and Muji Muji tribes. especially those located in Chiba the latter, the main The products are timeless, simple back with the most profound thought, I can continue to marvel at the MUJI to mine from the simplest pure spirit of innovation and dynamism, and moving it passes Eastern life aesthetics. 

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